On Saturday I had opportunity to attend a sold out TEDx event here in Auckland. If you are unfamiliar with TED, it is a series of talks based on the notion that brilliant ideas are worth spreading. I’m a fan of TED and I love that I can experience brilliant ideas from brilliant minds and be inspired not only by creatives, but from many different industries. One of Saturday’s speakers, Paul Cameron, CEO of BookTrack spoke about their innovative new product. But first, let me share some statistics. It would only take a generation or two in this direction before reading for pleasure became a lost art. Reading is pleasurable because it is engrossing. When I read a good book, I see the world through that book. I think about the characters when I’m not reading. Reading also shares deep dark feelings between author and reader. You don’t get a meaningful inner monologue when watching a movie. Reading presents ideas in ways that video alone cannot. I’m a perpetual list maker and one of my …