This billboard from Vogel’s Bread makes me chuckle. New Zealand fashion icons have been translated into toast.

But before I got any further, just in case you have never heard of these 3 labels, you need some context, so here’s a few photos to illustrate, followed by the billboard.

Huffer (worn by Orlando Bloom)

Trelise Cooper

Zambesi model

The billboard:

The Huffer: 3 slices of tomato

The Trelise Cooper: hundreds & thousands sprinkles

The Zambesi: Thickly spread Marmite