Last year at the design conference Semi-Permanent, I saw Nicholas Roope speak. Nicholas is from the London advertising agency Poke.

Poke resides in a building called Biscuit Building. So it’s no real surprise that they came up with this genius product called BakerTweet. I’m not a Tweeter or a Twitter follower, but BakerTweet in my area would make me rethink this.

The geniuses at Poke realised that people often visited bakeries and bought things that were less than fresh. What if loyal customers could know the moment a baked product came out of the oven? That’s where BakerTweet comes in.