All posts tagged: Gert Dumbar

The Dutch Have Two Words for Design

Decoration vs. Engineering Often our clients give us design-decoration problems. When in fact they need to pose an engineering problem so that we can better give a design-engineering answer. Maybe then, as a designer, we need to ask our client engineering questions when they hand over decoration projects. Instead of “make this brochure pretty”, it should be “make this brochure sell a lot of products”.