Graphic Design
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The Dutch Have Two Words for Design

Decoration vs. Engineering

Often our clients give us design-decoration problems. When in fact they need to pose an engineering problem so that we can better give a design-engineering answer.

Maybe then, as a designer, we need to ask our client engineering questions when they hand over decoration projects.

Instead of “make this brochure pretty”, it should be “make this brochure sell a lot of products”.

This entry was posted in: Graphic Design
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I am Genie, a graphic designer/photographer obsessed with food and bunnies. I live in Whanganui, New Zealand with my husband, The Koala and our two rabbits, Kobe and Bento. I write about my hedonistic ways and I love the mantra "Eat well, travel often". I prefer not to write about myself in third person.

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