I’m quite fond of the branding for Shiner’s Wild Hare Pale Ale. The copy was clearly written by advanced lagomorph experts. Lepus texianus hopus aleicus STYLE: Classic American Pale Ale ABV: 5.5% IBU: 32 A mature individual stands 9.5 inches tall and weighs 12.0001 ounces. Renowned for its assertive temperament and hoppy characteristics. It has a distinguished heritage, being the product of high alpha Bravo and U.S. Golding hops, as well as two-row barley malt with a blend of Munich and caramel malts. Note the Wild Hare’s handsome red pelt and distinctive neck band, which helps distinguish it from others out in the wild. The beer enthusiast is its only known predator. More info on their website here: http://www.shiner.com/beer/wild-hare
Schipper’s beer is a tiny brewery based in my neck of the woods. The brewer is a local photographer with a passion for food and beer. Schippers have delightful branding including this armed and dapper magician for Schipper’s Herr X Vienna Lager. A complex but elegant lager with subtle cherry and raisin aromas. 80’s music nerds will be interested to note that Herr X is the B-side of Ultravox’s Vienna. Illustrations by Paul Densem at Teaspoon Films and design by Gunroom. You can see more work by Gunroom and Paul Densem here and here. Find out more about Schipper’s Beer on their Facebook page. All images property of Schipper’s Beer.