I’ve been following CreativeMornings in the US for a few years now, after seeing it at Swissmiss. I have watched many of the back catalogue of taped sessions from the comfort of my own home. I think of it as a TED aimed at designers.
“CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus coffee!”
I took the morning off yesterday to be inspired at CreativeMornings at Alleluya Cafe at St Kevins Arcade. Jade Tang and Elise Sterback are the powerhouse duo behind Creative Mornings in Aucklad. The second edition of CreativeMornings Auckland, it followed a similar format to the first one last month at Box Cafe.
Considered the best graffiti artist in NZ and one of the world champions of his craft, Askew One a.k.a Elliot O’Donnell gave designers and creatives an insight into his processes and inspirations.
I’ve always loved typography and branding/identity design and graffiti is both typography and branding.
Elliot’s pearls included:
- Relate your work to stuff you like. Find your unique perspective.
- New Zealand’s location is a gift and a curse. We have incredible talent here because in our isolation, we measure ourselves against our peers. Because we are such a small community, our peers often include the best of the best coming out of other countries.
- Art is business. Be business minded.
- Think global. Travel. Meet people face to face. In an internet age, the value of face to face is more powerful and real life meetings get stuff done much quicker.
- Artists in other countries often have teams and apprentices behind them. It gets their work finished to a superior level that we can’t expect from a single person. We should build a network of people to be our team. If you don’t know how to do something, find someone who does and trade your time and skills.
- Openly talk about your goals to your team/network. Complete each persons goal and move forward.
- Forget about galleries. Don’t make things to please a market. Do what you want to do.
Elliot’s work can be found on his website askew1.com.