About four years ago, a boy I went to primary (elementary) school with, contacted me online. As a designer, a foodie and a better photographer than I could hope to be, we have a few things in common. We’re a breed of people who have to continuously “make stuff” (and eat stuff). We were classmates over 20 years ago and while we have never met as adults, it’s due to his encouragement that I started this blog. I can’t blame it squarely on this encounter, but it wasn’t until that moment I realised that I too, could have a blog.
I’ve always kept diaries or written my thoughts online in forums and lengthy emails (just ask my friends). This blog has helped me focus that energy. Blog about something you are passionate about. Otherwise it’s just work.
A blog should inspire, inform or entertain. I sincerely hope that this blog does all three. I love the open dialogue with readers and bloggers all over the world. It’s like meeting kindred spirits when you get to read through someone else’s thoughts and inspirations. I am a normal (slightly ambitious) girl that loves food. I have no foodie training or expertise but I hope this blog is accessible to any one. I try to write it as an open letter to a friend or family member.
Keep it bite sized. Break up your text with images and organise information into sections. Make your blog enjoyable to read. Make use of the text styles and formatting options available to you.
Being a better writer takes a lot of editing and focus. I’m one those people that have no trouble writing pages (and pages) of text. Restraint and editing is much harder for me.
Sometimes I worry about how this blog is multi-faceted. Maybe I should have started three blogs rather than putting everything into one. But you know what? I don’t think it matters. As long as you are passionate about what you write about and your blog is searchable, your readers can find the posts they are looking for.
Work out which are your favourite and most popular posts and what makes them successful. I don’t write by formula, but a formula can be good inspiration when you are stuck.
Most of all, write in your own voice. Maybe it’s shouty. Maybe it’s a whisper. Write as yourself.