I work as a graphic designer and more recently a photographer. I trade service for cash. I might not be in “THE service industry”, but I certainly offer a service. I receive critical feedback from my clients all day, every day. It’s part of the job. Many clients want their projects to look how they want it to look. It’s not about me.
“Change the colour, make it more sexy, can we try this font?”
“Sure of course we can try that, that’s a great idea, I’ll send a new proof shortly.”
I would never attack a client for their feedback on my work. Ever. Not in private, not in public.
When Mr Duffy responded, he asked the woman to send through a photo of herself, so he could tell his staff what she looked like.
“This will help us very much, making you easily spotted will make it way easier to tell you to f*** off in person…”
That’s why I was horrified at how a Wellington burger owner took private constructive feedback and turned it into a very mean, very public online rant.
Pride vs ego
I totally get how feedback can be hurtful when you are proud of the work you have produced. I’m usually proud of my work. That’s a good thing. Be proud of what you do. It would be easy if my clients never wanted corrections. But if no one is attacking your person, put on your big girl pants (or big boy pants) accept the feedback on your work and learn from it. We don’t all have the same ideas and tastes and that is a good thing.
Feedback helps us to grow. You can disagree with your clients, but fine, move on. Don’t attack them. No one cares about your ego. Getting shit off your chest sure feels good so if you have to rant, do it with a trusted friend and a bottle of wine. In private.
Everyone is a critic
There has been a lot of backlash lately from businesses who disapprove of public feedback. Now it seems that they also don’t want private feedback.
I read professional reviews but let’s face it, restaurants know who our local writers are and what they look like. Hell, even I know and it’s not my job to know. If Peter Calder, Nici Wickes, Catherine McGregor, Simon Wilson or Jesse Mulligan walk into your dining room you make sure their night goes well. Very well. A recognised reviewer’s experience at a restaurant is not the experience the rest of us can expect. It’s not right or wrong, it’s just the way it is.
I enjoy reviewing restaurants because I freakin’ love food. My reviews are overwhelmingly gushy and positive. My latest two reviews on Zomato are 5 out of 5. If businesses don’t like the platform, they’re are being foolish.
I love reading reviews written by fellow foodies. I’ve made many food decisions based on good reviews. Good reviews can be a restaurant’s best marketing tool. If you have one bad review in a pile of good reviews, it doesn’t hold weight. Anyone with brains can see through it. If all your reviews are bad, you might be doing something wrong. No one is perfect. Figure it out.
If you’re interested in reading some of my reviews, good and bad, check out my page on Zomato here.