The Rarebit is a cool spot for the people of Charleston, South Carolina, USA. Designed by Jay Fletcher who has a huge portfolio of very slick, drool-worthy logos.

See this work and more at Jay’s website: www.jfletcherdesign.com

So much whimsy in a very cool, not at all girly design. Quite often restraint is more powerful in design than showing everything you’ve got.

And because this is still a food blog, here are some yummy photos by Jonathan Boncek for The Rarebit.

Mint julep, Moscow Mule, whiskey sour. Photograph by Jonathan Boncek

Fish and chips. Photography by Jonathan Boncek